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|  | | | | | | | The mail channel is the only medium that reaches both home and businesses in Australia | | Direct Mail combined with other marketing mediums can form an effective way to communicate to customers and can be utilised for follow up with those customer and leads | | Mail as a physical medium of communication allows for greater creativity, personalisation and delivery of more messages | | Mail has the ability to provide a sensory experience to your customer by using sight, smell, sound, taste and touch in the personalisation of your messages | | Sight – Direct mail presents opportunities for extraordinary visual impact by adding the clever and unexpected elements of dimension, movement and interaction. This provides you greatly increase the chance of your mail piece being noticed, read and most importantly, responded to | | Smell – Evoke associations with smell. Smell can be impactful because it can influence moods, prompt memories and importantly, triggering a consumers' behaviour | | Sound – Technology makes it possible for us to produce sound chips in a cost effective way for your mailings | | Taste - Adding taste to mailings using samples or other methods allows customers to sample a new product or flavour | | Touch - Mail is ideal when it comes to incorporating interactive devices such as a fold-outs, wheel charts and slide charts. By adding texture or using different materials and shapes it increases the chance of your direct mail to be noticed, read and remembered |
| | | | | | | 89% of people open and read personally addressed mail (ADMA Consumer Insights Study, 2005) | | 50% of people read mail from companies they do not deal with (ADMA Consumer Insights Study, 2005) | | ROI: Since 1999, direct mail has generated returns averaging between 13 and 16 times the original investment (Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006, A White Paper, Winterberry Group, December 2006) | | Mail can increase consumer reach by up to 37% as a communication channel for businesses (Roy Morgan Single Source data, Sept 2006) |
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